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Planning & implementing digital marketing strategy

The process for creating and implementing a digital marketing strategy involves many steps and required considerations. In this context, it is critical to devote time and resources to planning and creation. Information, analytics and research collected while planning and creating can have a tremendous impact during implementation. 

It is true that every business has unique needs and goals. Correspondingly, the creation and implementation of a digital marketing strategy will change from business to business. But in common practice, many businesses employ a similar process for creating and implementing a digital marketing strategy, as outlined below. 

Identify Marketing Goals — The first step in this process involves identifying specific goals, such as driving sales, generating leads, building brand recognition or increasing subscribers. 

Solidify Sales Process — To maximize the benefits of digital marketing, it is necessary to understand the digital sales process and exactly how customers will make digital purchases.

Isolate Target Customers — Creating a strong target demographic with refined buyer personas helps isolate the ideal customers to purchase business goods or services. 

Choose Marketing Channels — Armed with target demographic and buyer personas, it is important to identify the best digital marketing channels to reach those ideal customers. 

Set Clear Benchmarks — In order to evaluate a digital marketing strategy, it is advisable to establish clear benchmarks for success and measure progress along the way. 

Make Necessary Adjustments — After creating and implementing a digital marketing strategy, it is important to monitor progress toward goals and adjust as needed. 

An effective digital marketing strategy must take into the account the individual needs and goals of the business in question. Accordingly, a digital marketing strategy that works for a small “mom-and-pop” store is likely inappropriate for a global brand. The good news is that digital marketing offers a wide range of methods, channels and strategies. So, businesses of just about any size and in just about any industry can leverage digital marketing to great effect. 

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